As a business manager, your approach to Twitter should be consistent with the following: Gain timely information (for competitive advantage), connect with resources (for operational efficiency) and share information (for marketing) to benefit your customers.
How to use Twitter for business
1) Tweeting good information once per day is ok to start – several times a day is better. Just make sure your tweets are relevant to your followers. Sales pitches and sharing non-relevant personal information should be rare. A little personality is great – but not required. Hootsuite can help you stay organized – just don’t overdo it.
2) Use the search function in Twitter to expertly find questions people have tweeted and answer those questions (which only you as an industry expert are qualified to answer).
3) Be a filter to your audience. 99% of content published on the web is garbage to you and your followers. Post links to the best articles you’ve read. It’s like sending an email to your friend: “Hey, check this out”.
4) Reply to and converse with other people on Twitter. But take it offline too. Your community will appreciate you NOT filling up their stream.
5) Tweet about “off-line events” you are attending. Both attendees and people who “wish they were there” will appreciate your real-time event highlights.
6) Link to and promote your own content. It may go without saying, but make sure your content respects your followers’ time.
7) Learn from the experts in your industry. Learn what topics and trends are being discussed within the population as a whole.
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